small circle.
big ideas.
We work with entrepreneurs and businesses to elevate their visual identity.
Branding
Together, we can design a complete identity system that encompasses all the crucial elements of branding:
Logo
Typography
Color Palette
Visual Theme
Patterns
Brand Guidelines
Visual & Video Design
We offer multiple levels of graphic design and video editing solutions that provide your brand with integrated content which tells your story through:
Internal & Public Communications
Social Media Presence
Print and IRL Materials
Are we the small circle that you’ve been looking for?
We could be a good match if:
You’re an entrepreneur launching a new business and you need branding that’s impressive to investors and irresistible to customers
Your business has been successful for some time, and you’ve outgrown your existing visual identity. It isn’t a good fit anymore.
You’ve tried other graphic designers, but the quality of work or the communication was a hassle. It wasn’t a good return for your money.
Do any one of these scenarios fit you?
What’s the difference between a standard freelance graphic designer, a big agency, and small circle culture?
A freelance graphic designer:
There’s a pile of independent graphic designers out there. How should you decide who to hire? One approach is to decide what kind of thinking your project requires. Let’s say you need a logo.
Many independent graphic designers (and companies offering cheap logo designs) are glad to dive in and come up with logo concepts for you. But sometimes designers get caught up in executing a design and can’t see the forest for the trees. They fail to ask questions like “how is your company positioned among others in the marketplace? Who are your ideal customers? What appeals to those people? What are your goals? Why are you doing this business, and how is that purpose connected to your brand’s design?”
If questions like these are important to you (and they should be), not just any freelance graphic designer is a good fit for your project. You might need bigger-picture thinking
A large branding agency:
Maybe a full-service agency is what you need. Agencies have more resources at their disposal than an independent designer. For branding projects that are large, complex, and require many different skill sets, consider hiring an agency.
In-depth market research, copywriting, motion graphics, web development, SEO… all sorts of specialties might live under one roof. Tasks will be better coordinated than if you were to hire separate specialists. A larger budget will be required to cover an agency’s greater overhead, however, and in general, turn-around time will be longer.
Be clear on the outcomes you’re looking for. Months of meetings about brand ethos can be useful for some companies, but they can bog down others who need deliverables quickly. Not every logo update requires a 27-page rationale like the infamous 2008 Pepsi document that referenced the earth’s magnetic fields. I like big picture thinking, but outer space goes a little too far!
In general, the more risk an organization faces if they get their branding wrong, the more likely they are to allocate a bigger budget and hire a large agency. For some businesses, this might be overkill.
The best of both worlds: small circle culture
We serve entrepreneurs and businesses who need big-picture thinking to shape their visual design. In other words, let’s look not only at your “tree,” but the forest where it’s growing. We also believe in doing only what’s practical to get you to the next step. We value working quickly and efficiently. We want your investment in amazing design to start having immediate impact, and we believe we can help make your business more recognizable and admired.